Over the years, I’ve avoided working with problematic clients by learning to identify common red flags and characteristics before the project ever begins. Some of these warning signs I’m about to share with you are based on negative patterns I’ve observed – over the course of my now 6-year career as a full-time freelancer. If […]
Are cohesive Instagram feeds still important?
The short answer is, Yes. But keep reading …. First, what does it mean to have a cohesive Instagram feed? Having a cohesive Instagram feed means you’ve decided on an aesthetic you want your brand to portray and you ensure every post is in line with this aesthetic. This means similar colour tones, specific fonts, […]
Three Ways To Tell Your Brand’s Story On Instagram
“The best brands are built on great stories.”—Ian RowdenChief Marketing Officer, Virgin Group What is a brand story? A brand story isn’t just the narrative you provide your customers, or the text you write on your company website – it’s a complete picture made up of facts, feelings and interpretations, which means that part of […]
#BTS: Social Media Content Creation for Grey Velvet Stores
We’re counting down to the most social month of the year – December. This means a whole lot of shopping, and a whole lot of sales, for retail brands and it’s always important to create as much digital content so people know what they’re getting before they get it. We were enlisted by our client, […]
Social Media Event Coverage for The Lagos Leather Fair 2019: A Case Study
PROJECT OVERVIEW The 3rd Annual Lagos Leather Fair was held September 7-8, 2019. We were briefed a month before the event held. Having handled the event’s digital marketing the year before, we knew exactly what was needed but sent a new marketing strategy all the same. The goal was to improve on the successes from […]
The GreyVolution Campaign with Grey Velvet Stores
For three months (Mid March – Early June, 2019), DSF Media worked behind the scenes on the digital roll-out of “The GreyVolution” campaign from the retail store, Grey Velvet Stores.
Coming up with Social Media Content for your Brand
What’s the hardest part of using social media for your business or organisation? If you’re like most small business owners, coming up with content is at the top of your list. Whether it’s finding the time to create content, or just figuring out what to post on social media on a day-to-day basis — it’s easy to let coming up with content ideas slow you down. Creating consistent and valuable content is no small feat. But as with many challenges, your best option could be to take things one day at a time.
How To Master The Flatlay
Flat Lay photography is an insanely easy way to showcase the awesome items you sell/produce. Whether you want to create some sweet ads for your small business or up your personal branding game, we’ll take you through all the steps to creating the perfect flat lay design. It’s relatively simple to do and all you need […]
Why Your Brand Needs Social Media Marketing
Now that we’ve started a social media marketing agency, I get asked quite often why a brand would need social media in the first place. Some entrepreneurs/business owners see it as a powerful tool to be taken advantage of, to some, its a ‘buzzword with no practical advantages and a steep, complicated learning curve’.