We’re counting down to the most social month of the year – December. This means a whole lot of shopping, and a whole lot of sales, for retail brands and it’s always important to create as much digital content so people know what they’re getting before they get it. We were enlisted by our client, Grey Velvet, to direct their ‘Day To Day’ campaign. Bright colours, floral designs, organza fabrics, bold stripes and statement dresses were the theme for the Grey Velvet Day to Day Edit. GV remains true to their mission to be the one-stop shop for everyone, every size and every taste and this edit is a salutation to just that – beautiful women in all their glorious shapes, sizes and style choices – just living their best lives – day to day! We were respon­si­ble for creative direction, styling (in part), staffing, and han­dled the shoot on site. #DSFMedia

Here are some photos from the shoot!


Direction: DSF Media (@dsfmedia)
Photography: Oluseye Kehinde (@theseyekehinde)
Models: @karinakarunwi@shine_rosman@ntianu, & @mayakrasivaya
Make-up: Peju @thatpejubabe
Styling: GV Team
Location: Brass & Copper (@brassandcopperofficial)