Behind The Sales

  • What do your Instagram Analytics say about your brand’s content?

    If your brand’s posts receive minimal likes, it may indicate that your content isn’t resonating with your social media audience. If your brand’s posts receive minimal comments, it may indicate that your content isn’t sparking conversations with your social media audience. If your brand’s posts receive low shares, it may indicate that your content does

    Read more

  • What will be 2024’s Social Media Marketing Trends?

    What will be the top social media trends for 2024?

    Read more

  • Is Meta Verified Worth it?

    Meta Verified is a paid subscription service for businesses and creators to establish their presence on Instagram and Facebook. The subscription comes with several benefits for profiles that successfully complete the verification process. 1. PROFILE VERIFICATIONBusinesses and creators are able to easily elevate their online presence with a verification badge on Facebook and Instagram. 2.

    Read more

  • The Ultimate Guide To Working With A Social Media Agency

    Partnering with a social media agency can significantly amplify your brand’s online reach and engagement. But before taking the plunge, there are several crucial factors to consider to ensure a fruitful collaboration.

    Read more

  • 7 Client red flags you should be aware of

    Over the years, I’ve avoided working with problematic clients by learning to identify common red flags and characteristics before the project ever begins. Some of these warning signs I’m about to share with you are based on negative patterns I’ve observed – over the course of my now 6-year career as a full-time freelancer. If

    Read more

  • Are cohesive Instagram feeds still important?

    The short answer is, Yes. But keep reading …. First, what does it mean to have a cohesive Instagram feed? Having a cohesive Instagram feed means you’ve decided on an aesthetic you want your brand to portray and you ensure every post is in line with this aesthetic. This means similar colour tones, specific fonts,

    Read more

  • Three Ways To Tell Your Brand’s Story On Instagram

    “The best brands are built on great stories.”—Ian RowdenChief Marketing Officer, Virgin Group What is a brand story? A brand story isn’t just the narrative you provide your customers, or the text you write on your company website – it’s a complete picture made up of facts, feelings and interpretations, which means that part of

    Read more

  • BTS: Easy Breezy Holiday Collection with Shaffy Bello & Grey Velvet Stores

    Grey Velvet with veteran actress, musician AND fashion lover – the ever beautiful and iconic Shaffy Bello announced the release of a collaborative & exclusive festive capsule collection just in time for the Holidays. Due to a mix up from the team in charge of shoots at the location we chose to shoot at, this

    Read more

  • #BTS: Social Media Content Creation for Grey Velvet Stores

    We’re counting down to the most social month of the year – December. This means a whole lot of shopping, and a whole lot of sales, for retail brands and it’s always important to create as much digital content so people know what they’re getting before they get it. We were enlisted by our client,

    Read more

  • Social Media Event Coverage for The Lagos Leather Fair: A Case Study

    PROJECT OVERVIEW The 3rd Annual Lagos Leather Fair was held September 7-8, 2019. We were briefed a month before the event held. Having handled the event’s digital marketing the year before, we knew exactly what was needed but sent a new marketing strategy all the same. The goal was to improve on the successes from

    Read more