What will be the top social media trends for 2024?

Goodbye To Less Productive Platforms

In 2024, organizations will prioritize platforms where their target audience is most active. Brands are now concerned about what the true return on investment is in maintaining a presence across multiple social media platforms.

Storytelling Is As Important As Ever

Storytelling is the art of weaving a compelling narrative around a brand or its product. In 2024, prioritizing a personal, human-first approach to brand storytelling will likely be a cornerstone of effective social media marketing strategies.

Entertainment Over Self-Promotion

After staying in touch with family and friends, the top reason users are on social media is to be entertained and to mentally unwind. In 2024, brands engaging audiences with entertaining social content will gain market share over those focused on self-promotion.

Short-form videos Still Reign Supreme

Short videos are quickly becoming a preferred method of consuming content. According to a global survey, as many as 90% of marketers plan to increase their short-form video budget in 2024, illustrating a significant shift in content consumption and marketing trends.

AI Integration in Social Media

Marketers anticipate AI playing a pivotal role in content personalization, customer interactions, and data analysis. Adopting AI will allow content leaders & marketing teams save time, scale, and stay focused while driving maximum impact, which will be key to keeping up with the pace of business in 2024.