Meta Verified is a paid subscription service for businesses and creators to establish their presence on Instagram and Facebook. The subscription comes with several benefits for profiles that successfully complete the verification process.

1. PROFILE VERIFICATION
Businesses and creators are able to easily elevate their online presence with a verification badge on Facebook and Instagram.

2. ACCESS TO EXCLUSIVE FEATURES
Meta Verified users get access to exclusive features like pro-active account protection from impersonation, access to live customer support, and exclusive reel and stories stickers on Facebook and Instagram.

3. INCREASED REACH
This means that your posts and comments get suggested to more users on their feeds or that your posts appear on others’ Explore Pages. This benefit is helpful if a business or creator is looking to grow their audience or spread a message.

What are the cons of getting Meta Verified?

1. IT IS EXPENSIVE
A Meta Verified subscription could cost up to $35 per month, as users have to pay for Instagram and Facebook separately.
The price also varies depending on if you are a creator or business, and what type of device you are using, costing $11.99 on the web and $14.99 with Android or iOS.

2. SUBSCRIBING CAN GET COMPLICATED
The process of subscribing to Meta can be inconvenient and rigid. Users must be 18 years old and show a government-issued ID that matches the name they are using on Instagram and Facebook.
If they ever want to change their name, they will lose their verification.

3. THE FEAR OF REDUCED CREDIBILITY
As social media verification becomes accessible to more people, there is a fear that it will cheapen the credibility and trustworthiness formerly given to accounts that had to earn this highly coveted badge through sheer hard work. This loss of credibility has been prevalent on X (formerly Twitter) as ‘verified’ accounts became responsible for the transmission of fake news on the platform.

So is Meta Verified worth it? Let me know what you think in the comments below!